Coca-Cola is home to one of the world’s most recognizable brands—its signature Coke beverage. its 2019 acquisition of coffee chain Costa for $4.9 billion was the largest brand acquisition
Coca-Cola took notice of the huge growth in the coffee sector and, in 2018, decided to acquire some of the competition by purchasing Costa Coffee. 1.3 Problem Identification This case study aims to define and identify why Coca-Cola decided to acquisition Costa Coffee.
ATLANTA and DUNSTABLE, BEDFORDSHIRE, ENGLAND, Jan. 3, 2019 – The Coca‑Cola Company today announced that it has completed the acquisition of Costa Limited from Whitbread PLC. The $4.9 billion transaction follows approval from regulatory authorities in the European Union and China.
The European Commission clears the acquisition of Costa Coffee by Coca-Cola (NYSE: KO) from Whitbread Plc. for £3.9B. The Commission concluded that the proposed acquisition would raise no
Reasons For The Acquisition. 1. Coffee Expertise: The purchase of Costa Coffee provides Coca-Cola with strong expertise across the coffee supply chain, including sourcing, vending, and
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